Peter White AM
CEO

Peter White AM brings over 47 years of experience across Australia’s banking, finance and mortgage broking industries, with an extensive career spanning executive leadership, business development, industry advocacy and corporate governance.
Peter is best known for his leadership of the Finance Brokers Association of Australia (FBAA), where he spent almost 24 years helping shape the organisation into one of the country’s leading industry associations. During his tenure, FBAA membership grew from approximately 1,200 in 2010 to more than 14,300, reflecting his longstanding commitment to strengthening and advancing the mortgage broking profession.
His career has included senior roles across retail banking, private banking, investment banking and mortgage management. In 2018, Peter founded the International Mortgage Brokers Federation, bringing together industry associations across seven countries to strengthen international collaboration.
In recognition of his significant service to industry and the community, Peter was appointed a Member of the Order of Australia (AM) in 2019. He is also a passionate advocate for mental health awareness within the financial services industry.
As Chief Executive Officer of Bull Invest, Peter brings his extensive industry knowledge, established relationships and strategic leadership to the company’s next stage of growth. A key focus is helping mortgage brokers diversify their businesses and expand their client offering through access to structured, accountant-led property investment strategies.
Peter’s leadership is grounded in building trusted relationships, maintaining strong governance and creating sustainable opportunities for businesses and the clients they serve.